The Australian Haircare Brand with a conscience….

De Lorenzo, founded by brothers Vincent and Anton de Lorenzo, remains a family owned and operated company. Staying true to their core values, naturally based, Australian made haircare products.

De Lorenzo strongly supports national campaigning against cruelty to animals.
De Lorenzo does not use petrochemicals or animal derived ingredients and most of their ranges are grey water safe, paraben free and SLS free.
All products are packaged in 100% recyclable packaging and formulae are biodegradable. De Lorenzo strongly believes in striving for a safer, cleaner environment while maintaining professional quality, affordable prescriptive haircare products.

Everyday haircare for everyday people. The Instant series is a range of everyday shampoo, conditioners and treatment products that are naturally based with fast acting protein derivatives designed to address everyday hair types from normal to coloured, frizzy or fine hair types.

Safeguard your hair from the damage caused by intense heat with the Defence Thermal Protection System. This scientifically engineered, sulfate and paraben free formulation uses exclusive AquaTherm™ Complex Technology to provide the ultimate anti-breakage protection. Defence is infused with Argan Oil, leaving hair luxurious silky, conditioned and with an opulent shine.

The Elements styling range is inspired by the four natural elements

(Fire, Water, Wind and Earth) and is designed to complement an active lifestyle.

These natural based styling products help to create natural looking styles.

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Containing a new generation polymer, this range allows you to have all day hold with flexibility, movement and no tacki-ness or crunchiness.

Contains Certified Organic Fair Trade ingredients and UV protection.

The Novafusion and Novafusion Intense Colour Care ranges are formulated to work in synergy with your hair colour.

Giving hair brilliant shine, it controls and prevents colour fade in natural and colour enhanced hair types.

Novafusion makes colour maintenance easy and is available in a variety of shampoo colours and supporting conditioners.

Contains botanical extracts such Kakadu Plum, Birch and Roobios Extract.